Île d’Yvoir: a campaign to revitalise Belgium’s only natural island

As part of our final Master 1 project, we designed and developed a complete communication campaign, from concept to execution, to revitalise the Île d’Yvoir, the only natural island in Belgium.

Our goal was to modernise its image and make it a must-visit destination in Belgium, while preserving its authentic and sustainable identity.

We built the campaign from A to Z: analysis, strategy, storytelling, a multichannel media plan (OOH, digital, radio, influence, press) and a proposal for seasonal activations built around three strong pillars: nature, gastronomy and culture.