My skills
At IHECS, the applied communication program combines a solid theoretical foundation with a diverse range of practical work.
While much of the curriculum focuses on analysis, strategy, and understanding the complexities of communication, we also have the opportunity to put these concepts into practice through concrete projects.
It is often outside of formal coursework through personal or collaborative projects that I have been able to deepen my technical skills in photography, video, sound editing, and graphic design, while also refining my creative sensibility.
Campaign strategy. Briefs, consumer insights, personas, positioning and SWOT, built on qualitative and quantitative research, through to a full 360° campaign plan.
Concept & copywriting. Big ideas, taglines, storytelling and scripts (campaign concepts, a radio spot, social formats), with a strong sense of tone of voice.
Media & influence planning. Channel mix, budget allocation, influencer casting, content calendars and KPIs.
Social media & content. Managing Instagram and LinkedIn, writing captions and articles, monthly newsletters (Mailchimp), and performance reviews with recommendations on formats and posting times. Paid search (Google Ads Search certified) and Amazon Ads foundations.
Writing & journalism. Articles, interviews, press releases and event materials, in French and English.
Production & design. Photoshop, Illustrator, InDesign, Figma and Canva. Photo and video shooting and editing (Premiere Pro, CapCut).
Web. WordPress, Elementor and WPBakery, from site architecture to launch.
Project coordination. Selecting and checking 102 international campaigns for an exhibition at Cannes Lions, liaising with agencies, brands and NGOs, and covering the events on site.
Tools & AI. Excel; Claude, Perplexity and Nano Banana; AI-assisted creative prompting.
Languages. French (native), English (B2), Dutch (A2, I am currently taking some classes), German (A2).
Work experience
Belgobon – Waitress & Event Supervisor (2023-2026)
Providing service and ad hoc coordination of teams or services at events held at various prestigious venues: King Baudouin Stadium, the National Bank, the Royal Museums of Fine Arts, the European Commission, the Laeken Greenhouses, weddings and private events.
Notable experience: responsible for the royal box during the visit of the Pope and the Belgian royal family to the King Baudouin Stadium.
Les Ardentes – Volunteer (2021 -2025)
Contributed to the festival’s operations across various areas, including bar service, visitor information, sustainability initiatives and parking management. Developed strong adaptability and teamwork skills in a fast-paced festival environment.
FIFCL (Festival International du Film de Comédie de Liège) – Volunteer (2021-2022)
Volunteered at two editions of the Liège International Comedy Film Festival.
Certifications
