Digital Marketing

A concept for a venue at Place du Luxembourg (Brussels) where customers can enjoy a drink and purchase products to take away designed for young professionals and students.

The annual digital marketing budget of €180,000 is allocated between SEA (€80,000: 60% Google Search, 40% YouTube) and display advertising (€100,000: banners, Meta Ads, DOOH, video).

The strategy incorporates keywords in both French and Dutch, a seasonal calendar, and a reasoned decision to forgo sales via Amazon. Video concept: placing tables in a public space to invite strangers to sample the products.