Corporate Strategy Course

A memo addressed to the CEO, analyzing three business areas using Porter’s Five Forces, the BCG matrix (with quantitative data), the Strategic Clock, the UN Sustainable Development Goals (SDGs), and the UN Global Compact:

Photography equipment for beginners: « dog » (low growth, low market share);
Computers for architecture students: « star » (high growth, high market share);
Smartwatches for runners: « question mark » (high growth, low market share).

Recommendations: reliability scores, repair history, CO₂ impact disclosure, 24- to 36-month warranties, a « Back Market Academy, » and two potential management approaches (quality-focused or responsibility-focused).