Following a presentation on the authenticity of inclusive and diverse advertising, my group and I invited several speakers to address our entire class on the subject of capturing attention in the advertising industry during an era defined by an « attention deficit. » The event was designed to spark reflection on the new challenges facing the advertising sector, at a time when public attention has become a scarce and fragmented resource.

Working alongside my team, I was involved in the preparation, communication, and logistical coordination of the conference. We invited three distinguished speakers; Marc Dewulf, Gauthier Piret, and Alessandro Papa whose complementary areas of expertise greatly enriched the discussion. Their presentations shed light on the strategies brands use to capture consumer attention, the growing importance of creative content, and the ethical issues surrounding the overexposure of audiences to advertising.

The event generated significant interest and sparked dynamic exchanges with the audience. This experience allowed me to develop my skills in event organization, communication, speaker management, and teamwork, while deepening my understanding of the current shifts taking place within the world of advertising and media.