Influencer Marketing Course

Poppy is well-known among urban youth but is only used occasionally. We leveraged the « horses » (horsepower) meme popularized by GMK to rebrand Poppy as an « urban stable » where you choose your vehicle based on the situation, rather than out of a passion for cars.

The campaign includes:

• 5 micro- and mid-tier influencers (based in Brussels and Antwerp);
• Three content formats: « The Worst Date, » « A Ride with the Stable, » and « I’ve Got Horses Too »;
• The hashtag #EcuriePoppy, a three-phase rollout over 6 weeks, a budget of €15,000 (60% for creators, 30% for paid media, 10% for management), and specific KPIs for each objective.