Final-year internship, Advertising and Commercial Communication program, IHECS.
ACT Responsible, Paris – February 1 to July 31, 2026

ACT Responsible is a non-profit organization, founded in 2001, that promotes advertising campaigns with a social and environmental impact. Its flagship initiative is the ACT Responsible Exhibition, presented annually at the Cannes Lions International Festival of Creativity (the 2026 edition marked the organization’s 25th anniversary).

Working within a small team, I was responsible for coordinating international campaigns, managing social media, and creating content, all with a high degree of autonomy.

CAMPAIGN COORDINATION

• Coordinated the selection of 102 international campaigns for the 2026 ACT Responsible Exhibition.
• Conducted research, monitored industry developments, and reached out to agencies, advertisers, and NGOs to gather credits, visuals, videos, and descriptions including identifying the correct points of contact when agencies were unresponsive.
• Selected campaigns based on specific criteria: the value of the campaign (impact, sincerity of commitment) and the legitimacy of the agency and advertiser; excluded any fictional campaigns created without a real advertiser.
• Managed an Excel tracking file, ensuring rigorous verification of all details before materials were sent to print.

SOCIAL MEDIA

• Published content multiple times per week on Instagram and LinkedIn, including drafting captions and collaborating with the art director to create visuals.
• Analyzed digital communication performance from February to July, noting growth in the community and view counts driven largely by Reels, which consistently generated higher engagement than standard posts.
• Provided recommendations to the team regarding content formats, optimal posting times, and audience interactivity.

CONTENT CREATION

• Managed the monthly newsletter: verified content, handled layout in Mailchimp, and drafted various sections.
• Wrote and adapted articles, press releases, and event-related materials.
• Edited a wrap-up video of the Cannes Lions week using Premiere Pro.
• Updated the website via WordPress.

CANNES LIONS, ON-SITE

• Welcoming visitors (agencies, advertisers, industry professionals) to the exhibition and engaging in discussions about the featured campaigns, encouraging them to vote for their favorites.
• Capturing photo and video content of key highlights (Open House for Good, Tributes to Creativity, Champions of Good, Impact Debriefs, MyACT Conversations) using various tools including Meta smart glasses, smartphones, and digital cameras for subsequent publication across the organization’s social media channels.

SKILLS

International project coordination · Agency and press relations · Copywriting (FR/EN) · Social media performance analysis · Photo and video production · Premiere Pro · Figma · WordPress · Mailchimp · Excel