Interactive presentation

This project examines the sincerity of brands that commit to diversity. It defines inclusion, traces its evolution within advertising, and explains why brands are embracing it.

It contrasts success stories (such as Fenty Beauty) with controversies (including “queerbaiting” by Calvin Klein, “rainbow-washing,” and the use of stereotypes by Dolce & Gabbana). It also draws on the Belgian barometer for diversity in advertising, which reveals that while people aged 45 and over make up 53% of the population, they account for only 17% of representation in advertisements; furthermore, only 2 to 6 out of every 1,000 ads feature individuals with disabilities.

The presentation concludes with a “recipe” for successful inclusive advertising.