Digital Platforms & Social Media Marketing course

I designed and set up a campaign in Meta Ads Manager for Red Bull Belgium’s Winter Edition (Fuji apple and ginger), in two phases.

1. Awareness (Nov 26 to Dec 10, 2025). Broad Belgian audience (18+), frequency cap, manual placements and a €3,000 budget, for an estimated reach of about 1.17 million people.

2. Traffic. Audience narrowed to 18–34 (interests and lookalike), €10 daily budget in two waves, carousel format, and ads scheduled on weekday afternoons.