Creative brief for Charles Liégeois This project involved developing a creative brief for Charles Liégeois for the launch of their “ready-to-drink” canned coffee. Our goal was to shift the perception of coffee, typically associated with social interaction, repositioning it instead as a personal indulgence: a moment of disconnection. The work focused on: Analyzing the market…
Qualitative and quantitative studies An individual project involving the design of a hypothetical post-test study for SPA’s “Placeb’eau” campaign. I developed an analysis of the brand and market context, defined the study objectives, established a methodology, and proposed a research framework combining both qualitative and quantitative components. The goal was to evaluate how the campaign…
Conference Following a presentation on the authenticity of inclusive and diverse advertising, my group and I invited several speakers to address our entire class on the subject of capturing attention in the advertising industry during an era defined by an « attention deficit. » The event was designed to spark reflection on the new challenges facing the…
La Compagnie de la Meuse Île d’Yvoir: a campaign to revitalise Belgium’s only natural island As part of our final Master 1 project, we designed and developed a complete communication campaign, from concept to execution, to revitalise the Île d’Yvoir, the only natural island in Belgium. Our goal was to modernise its image and make…
Websites As part of my internship at CreatifWeb, I wrote the pages entitled ‘Insolvency Practitioner and Technical Consultant’ and ‘CPE Certification’ for the AC Architecture website. I carried out extensive research on these topics in order to produce clear and coherent content that fits with the style and tone of the rest of the site.…
Journalistic Articles and Media Creation As part of the « Foundations of Journalism » course, I took part in the end-to-end creation of an online media outlet from developing the editorial concept to publishing articles. Together with my team, we launched *L’Aubette*, a Brussels-based cultural media outlet focused on local spots and unique artistic initiatives. My role…
Photography I recently invested in a camera to improve the quality of my visuals and enhance my projects. This new approach allows me to have greater control over the image. My initial forays into photography focus on architecture: lines, structures, the play of light and urban perspectives. This field allows me to combine technical precision…
Les Douze – Design & Digital Communication As part of a course, our group conceived an original, fictional project: a reality TV show set in the year 2030, featuring both Belgian politicians and ordinary citizens. The premise of the program: participants live together in a villa for several weeks, with one contestant eliminated at each…
Articles published on Pub.be My articles During my specialized journalism elective, I had the opportunity to conduct several interviews and write monthly articles for the professional website PUB.be, under the supervision of Philippe Warzée. This regular work allowed me to explore various topics related to the communications, marketing, and media sectors, while meeting the standards…
Work experience placements During my third year of my bachelor’s degree, I had the opportunity to undertake two work experience placements in the media sector. The first took place at TV Lux in Libramont, a local media outlet based in the province of Luxembourg. Thanks to Frédéric Feller, I got a behind-the-scenes look at a…
