Red Bull Winter Edition: a Meta ads campaign Digital Platforms & Social Media Marketing course I designed and set up a campaign in Meta Ads Manager for Red Bull Belgium’s Winter Edition (Fuji apple and ginger), in two phases. 1. Awareness (Nov 26 to Dec 10, 2025). Broad Belgian audience (18+), frequency cap, manual placements…
Back Market: A Corporate Strategy Memo Corporate Strategy Course A memo addressed to the CEO, analyzing three business areas using Porter’s Five Forces, the BCG matrix (with quantitative data), the Strategic Clock, the UN Sustainable Development Goals (SDGs), and the UN Global Compact: Photography equipment for beginners: « dog » (low growth, low market share);Computers for architecture…
The Sincerity of Inclusive and Diverse Advertising Interactive presentation This project examines the sincerity of brands that commit to diversity. It defines inclusion, traces its evolution within advertising, and explains why brands are embracing it. It contrasts success stories (such as Fenty Beauty) with controversies (including “queerbaiting” by Calvin Klein, “rainbow-washing,” and the use of…
Kiehl’s Men: Launch of an Anti-Hair Loss Serum Marketing Course Kiehl’s men’s product range is currently limited (with only one item in the hair and beard category), yet 46% of the 28 respondents to our survey reported experiencing hair loss or a loss of hair volume. We have developed the « Anti-Thinning Scalp Serum » featuring natural…
POCO: A « shop-and-bar » concept for aperitifs Digital Marketing A concept for a venue at Place du Luxembourg (Brussels) where customers can enjoy a drink and purchase products to take away designed for young professionals and students. The annual digital marketing budget of €180,000 is allocated between SEA (€80,000: 60% Google Search, 40% YouTube) and display…
Poppy: « Join the Poppy Stable » Influencer Marketing Course Poppy is well-known among urban youth but is only used occasionally. We leveraged the « horses » (horsepower) meme popularized by GMK to rebrand Poppy as an « urban stable » where you choose your vehicle based on the situation, rather than out of a passion for cars. The campaign includes:…
Too Early: a fictional agency AI and Creativity Course We conceived an agency, Too Early (“Creativity before coffee”), which merges creative instinct with the power of AI. The project includes: a complete visual identity (a dreamlike aesthetic combined with technological elements, featuring electric purple and acid green); a brand philosophy and a team structured by…
Lush × Ben & Jerry’s: A Co-Branded Collection Content Strategy Course Two socially and environmentally conscious brands, both committed to fair trade, have partnered to create a line of personal care products inspired by ice cream, including bubble bars, shower gels, lotions, and haircare. The star product is the « Cookie Dough » bath bomb, which releases…
Creative brief for Charles Liégeois This project involved developing a creative brief for Charles Liégeois for the launch of their “ready-to-drink” canned coffee. Our goal was to shift the perception of coffee, typically associated with social interaction, repositioning it instead as a personal indulgence: a moment of disconnection. The work focused on: Analyzing the market…
Qualitative and quantitative studies An individual project involving the design of a hypothetical post-test study for SPA’s “Placeb’eau” campaign. I developed an analysis of the brand and market context, defined the study objectives, established a methodology, and proposed a research framework combining both qualitative and quantitative components. The goal was to evaluate how the campaign…
