Portfolio
Websites
Websites As part of my internship at CreatifWeb, I wrote the pages entitled ‘Insolvency Practitioner and Technical Consultant’ and ‘CPE Certification’ for the AC Architecture website. I carried out extensive research on these topics in order to produce clear and coherent content that fits with the style and tone of the rest of the site.…
Too Early
Too Early: a fictional agency AI and Creativity Course We conceived an agency, Too Early (“Creativity before coffee”), which merges creative instinct with the power of AI. The project includes: a complete visual identity (a dreamlike aesthetic combined with technological elements, featuring electric purple and acid green); a brand philosophy and a team structured by…
The sincerity of inclusive and diverse advertising
The Sincerity of Inclusive and Diverse Advertising Interactive presentation This project examines the sincerity of brands that commit to diversity. It defines inclusion, traces its evolution within advertising, and explains why brands are embracing it. It contrasts success stories (such as Fenty Beauty) with controversies (including “queerbaiting” by Calvin Klein, “rainbow-washing,” and the use of…
Redbull
Red Bull Winter Edition: a Meta ads campaign Digital Platforms & Social Media Marketing course I designed and set up a campaign in Meta Ads Manager for Red Bull Belgium’s Winter Edition (Fuji apple and ginger), in two phases. 1. Awareness (Nov 26 to Dec 10, 2025). Broad Belgian audience (18+), frequency cap, manual placements…
Qualitative and quantitative studies of Spa
Qualitative and quantitative studies An individual project involving the design of a hypothetical post-test study for SPA’s “Placeb’eau” campaign. I developed an analysis of the brand and market context, defined the study objectives, established a methodology, and proposed a research framework combining both qualitative and quantitative components. The goal was to evaluate how the campaign…
Proximus for You
360° campaign project X Mir.e x Proximus This project was part of the media thesis course (mémoire médiatique) of my Master’s degree at IHECS. In groups of eight, we set up a fictional agency, Mir.e, and responded to a real brief provided by Proximus’s communications team. We carried out the research, strategy, creative concept and…
Poppy
Poppy: « Join the Poppy Stable » Influencer Marketing Course Poppy is well-known among urban youth but is only used occasionally. We leveraged the « horses » (horsepower) meme popularized by GMK to rebrand Poppy as an « urban stable » where you choose your vehicle based on the situation, rather than out of a passion for cars. The campaign includes:…
POCO
POCO: A « shop-and-bar » concept for aperitifs Digital Marketing A concept for a venue at Place du Luxembourg (Brussels) where customers can enjoy a drink and purchase products to take away designed for young professionals and students. The annual digital marketing budget of €180,000 is allocated between SEA (€80,000: 60% Google Search, 40% YouTube) and display…
Photography
Photography I recently invested in a camera to improve the quality of my visuals and enhance my projects. This new approach allows me to have greater control over the image. My initial forays into photography focus on architecture: lines, structures, the play of light and urban perspectives. This field allows me to combine technical precision…
Observation internships
Work experience placements During my third year of my bachelor’s degree, I had the opportunity to undertake two work experience placements in the media sector. The first took place at TV Lux in Libramont, a local media outlet based in the province of Luxembourg. Thanks to Frédéric Feller, I got a behind-the-scenes look at a…
My articles for Pub.be
Articles published on Pub.be My articles During my specialized journalism elective, I had the opportunity to conduct several interviews and write monthly articles for the professional website PUB.be, under the supervision of Philippe Warzée. This regular work allowed me to explore various topics related to the communications, marketing, and media sectors, while meeting the standards…
Lush × Ben & Jerry’s
Lush × Ben & Jerry’s: A Co-Branded Collection Content Strategy Course Two socially and environmentally conscious brands, both committed to fair trade, have partnered to create a line of personal care products inspired by ice cream, including bubble bars, shower gels, lotions, and haircare. The star product is the « Cookie Dough » bath bomb, which releases…
Les Douze : numeric design
Les Douze – Design & Digital Communication As part of a course, our group conceived an original, fictional project: a reality TV show set in the year 2030, featuring both Belgian politicians and ordinary citizens. The premise of the program: participants live together in a villa for several weeks, with one contestant eliminated at each…
Lecture on attention in advertising
Conference Following a presentation on the authenticity of inclusive and diverse advertising, my group and I invited several speakers to address our entire class on the subject of capturing attention in the advertising industry during an era defined by an « attention deficit. » The event was designed to spark reflection on the new challenges facing the…
La Compagnie de la Meuse
La Compagnie de la Meuse Île d’Yvoir: a campaign to revitalise Belgium’s only natural island As part of our final Master 1 project, we designed and developed a complete communication campaign, from concept to execution, to revitalise the Île d’Yvoir, the only natural island in Belgium. Our goal was to modernise its image and make…
Kiehl’s Men
Kiehl’s Men: Launch of an Anti-Hair Loss Serum Marketing Course Kiehl’s men’s product range is currently limited (with only one item in the hair and beard category), yet 46% of the 28 respondents to our survey reported experiencing hair loss or a loss of hair volume. We have developed the « Anti-Thinning Scalp Serum » featuring natural…
Journalistic articles
Journalistic Articles and Media Creation As part of the « Foundations of Journalism » course, I took part in the end-to-end creation of an online media outlet from developing the editorial concept to publishing articles. Together with my team, we launched *L’Aubette*, a Brussels-based cultural media outlet focused on local spots and unique artistic initiatives. My role…
Internship at ACT Responsible
Event Coordinator & Press Relations Final-year internship, Advertising and Commercial Communication program, IHECS.ACT Responsible, Paris – February 1 to July 31, 2026 ACT Responsible is a non-profit organization, founded in 2001, that promotes advertising campaigns with a social and environmental impact. Its flagship initiative is the ACT Responsible Exhibition, presented annually at the Cannes Lions…
Creative brief for Charles Liégeois
Creative brief for Charles Liégeois This project involved developing a creative brief for Charles Liégeois for the launch of their “ready-to-drink” canned coffee. Our goal was to shift the perception of coffee, typically associated with social interaction, repositioning it instead as a personal indulgence: a moment of disconnection. The work focused on: Analyzing the market…
Back Market
Back Market: A Corporate Strategy Memo Corporate Strategy Course A memo addressed to the CEO, analyzing three business areas using Porter’s Five Forces, the BCG matrix (with quantitative data), the Strategic Clock, the UN Sustainable Development Goals (SDGs), and the UN Global Compact: Photography equipment for beginners: « dog » (low growth, low market share);Computers for architecture…
